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Vegetable proteins for life

18.02.2020  |  protein

Kate Shmyreva
24

New vegetable protein products are a variety of options that can satisfy the taste of almost any person. Conscious nutrition is in fashion: organic food, vegetarian food, super food, match tea... There is a feeling that if you are not in theme and do not chew soy steak for brunch, then you are a conservative who not only unconsciously relates to what he eats, but also laughs in the face of global problems.

Is that really true?
We wrote more than once about problem number one: "How to feed 10 billion people by 2050?"

The common opinion of scientists engaged in sustainable development of human health is that we will have to start eating proteins of alternative origin. This is an alarming bell for the global animal protein industry that is causing the necessary changes. Over the past 20 years, the industry has focused on increasing meat production to meet the growing number of people who need animal protein.

However, this is not enough and mankind will have to change their eating habits, improve food production and reduce food waste. At present, alternative vegetable proteins still occupy less than 0.5% of the market, and lab-grown meat is not on sale.

Vegetable protein products are still more expensive than our usual meat. And this is due to the significant costs of promoting and popularizing such products on the market, because we are nurtured in the taste for the still unfamiliar food. Even giants like Mcdonalds are introducing alternative meatless burgers into the menu. As the population grows, animal protein will not be enough to meet human needs and vegetable protein products can be a good alternative to meat, but in the long run they cannot replace it permanently.

Producer companies need to start thinking about innovative approaches to the whole chain, from production to marketing. From the provision of inputs and ways to grow, care for animals to processing, production and distribution through distribution networks. Time dictates new rules of the game, and automation is becoming a necessity for accurate agricultural practices. in terms of animal health and welfare, as well as improving the efficiency of the production process.